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         Researcher 
        This programme 
          differs from the usual market research service (for example research 
          studies and surveys) in that it is based on the systematic and periodic 
          gathering of data and intelligence specially related to your own markets, 
          sectors and industries to give information and knowledge and to guide 
          clients so that they can establish their current position and also continue 
          to steer in the right direction in the future. 
        Practitioner 
        This programme 
          includes all aspects of the Researcher programme, and also incorporates 
          on-site assistance with the implementation of marketing best practice 
          within your organisation, improving the quality and effectiveness of 
          the marketing process, e.g. enquiry and opportunity management, customer 
          relationship management, monthly management reports, and training to 
          develop and enhance the knowledge of your team. 
        Adviser 
        This progamme includes 
          all elements of both the Researcher and Practitioner programmes, but 
          takes the marketing effort to a higher level through strategy workshops, 
          attendance at monthly marketing or management meetings, and networking. 
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