Researcher
This programme
differs from the usual market research service (for example research
studies and surveys) in that it is based on the systematic and periodic
gathering of data and intelligence specially related to your own markets,
sectors and industries to give information and knowledge and to guide
clients so that they can establish their current position and also continue
to steer in the right direction in the future.
Practitioner
This programme
includes all aspects of the Researcher programme, and also incorporates
on-site assistance with the implementation of marketing best practice
within your organisation, improving the quality and effectiveness of
the marketing process, e.g. enquiry and opportunity management, customer
relationship management, monthly management reports, and training to
develop and enhance the knowledge of your team.
Adviser
This progamme includes
all elements of both the Researcher and Practitioner programmes, but
takes the marketing effort to a higher level through strategy workshops,
attendance at monthly marketing or management meetings, and networking.
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