Using marketing specialists in your business, you would rightly expect them to be experts in their field... Conducting our own research into best practice and the issues affecting companies helps us to provide better service to clients for their future success, applying techniques and concepts relevant to both their business and markets, and at the forefront of today's business thinking. Called
upon to speak at both industry and marketing conferences and seminars,
Paul Connor's work has also been recognised through its publishing in
leading journals.
|
Published Papers |
|
Journal of Marketing Management In Sickness and In Health: Exploring and Redeveloping a Measure of Marketing Effectiveness |
|
International Journal of Aerospace Management An Assessment and Comparison of the Levels of Marketing Effectiveness in the UK Aerospace Industry |